Natalia Rowsey Atlanta, GA 🍕 Available for projects

About me

Designer by trade. Human first.

I’m Natalia — a multidisciplinary designer with a background in UX, brand, and digital strategy. I help founders and growing teams turn messy problems into clear, beautiful experiences that actually work.

I believe design is about more than aesthetics. It’s about making people feel seen, understood, and confident in their next step.

Where I’ve been, what I’ve built

My career spans in-house and consulting roles at companies where design had to earn its seat at the table — and did.

From enterprise UX to consumer brand to startup sprint work, I’ve shipped work that scaled.

A few things about me

🍕

Atlanta-based

Born, raised, and rooted in the ATL. Peach emoji mandatory.

🎓

Human Systems Engineering

My degree in HSE is why I obsess over how people actually think and behave, not just what they say they do.

🆎

Former hospitality pro

Years in restaurants taught me more about service design and reading people than any textbook.

Tools I work with

FigmaFigJam Webflow Shopify Framer Notion Adobe Creative Suite Maze Hotjar Miro Loom Slack Linear Jira

Sound like a fit? Let’s find out.

I’m currently available for select projects and retainers.

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